Dr Lidija Petrić is a full professor at the Faculty of Economics, Business and Tourism, University of Split. The primary areas of her scientific interest are tourism economics, tourism role in regional and urban development, destination strategic management and planning, and cultural tourism. She wrote many scientific and professional papers and studies, reviews, conference papers, and several books, either as the main author or a co-author. As a guest lecturer, she attended professional and scientific conferences, seminars, and postgraduate studies. As an expert, she cooperated with international associations such as UNDP, GEF, WWF, and UNEP, but also with public bodies from national to the local level and non-governmental institutions, participating in and coordinating many projects. She also participated as a leading researcher in several tourism-related projects funded by the EU and is currently leading a research team of her Faculty on the HORIZON 2020 Smart CulTour Project. She is a member of the editorial board of several scientific journals as well as of scientific committees of several international conferences. She is a member of the International Association of Regional Economists of Europe—the European Regional Scientists Association, the Scientific Committee for Tourism and Space at the Croatian Academy of Sciences and Arts and the Croatian National Committee for UNESCO.